A reflection on the past year.

A year ago, in August, summer in California was ending, and I was preparing to move to Madrid to start graduate school—just three months after graduating with my bachelor’s degree in New York. My emotions swung between excitement and nervousness, as you’d expect. Then the day came, and I boarded a flight from San Francisco to Madrid. I’ll save you the suspense: it became the best year of my life.

Moving to Madrid alone and starting a Master’s in Strategic Marketing and Communications at one of Europe’s top business schools was daunting—especially after four years identifying as “the design kid.” But as September arrived and academic life at IE Business School began, I felt things falling into place. Madrid quickly started to feel like home. I immersed myself in the culture, discovered favorite spots (Alma Bakery, La Parra, La Alquimia y Masa Vins, The Thyssen Museum), and dove into my studies.

The program was rigorous and fast-paced. The first months built my foundation in marketing, communications, and business. I grew close to classmates from all over the world and learned how rewarding projects can be when you love your team. Later, courses like Reputation Management, Strategic Marketing, Creative Thinking, and Global Markets deepened my skills.

The second term brought a new workgroup, older peers with years of experience. I felt intimidated at first, but it became a period of growth. I learned to ask for help, manage tight deadlines, pitch ideas confidently, and refine my presentation skills. Subjects ranged from Sustainability in Marketing to Branded Content Strategy, Media Relations, KPIs, and Consumer Insights.

The final term—the thesis—was the most transformative. Partnering with Roche Pharmaceuticals, my team developed a two-part communications strategy and campaign on oncology leadership and lung cancer prevention. Leading the group taught me how to delegate to individual strengths, communicate with clarity and discipline, plan ahead to reduce stress, and foster a positive, collaborative environment. Our final presentation was a success, and I left the program more confident, knowledgeable, and curious than when I began.

Beyond academics, Madrid taught me balance: that a walk with a friend can ease any worry, that tortilla on a Wednesday night is essential, and that surrounding yourself with inspiring, genuine people will guide you where you’re meant to be. I’ll carry the lessons and friendships from this year as I begin my next chapter—back in Madrid.

Until then,
Gabriella